02 / 05
content marketing
& creation
Seasonal campaigns, art direction and short-form video — Valentine’s Day, Mother’s Day, Father’s Day, Summer Reveries, Lalique Art and TikTok.
lalique valentine’s day
Spill
Love
passion
intemporelle
lalique mother’s day
A Mother’s
Legacy
L’Héritage
de la Beauté
lalique father’s day
Father’s
Memories
emotion
inoubliable
lalique summer reveries
01 / 05
social media
strategy &
management
Global guidelines, daily management and community growth for Lalique, Fabric Frontline, Parfums Grès, Lalique Hospitality & Villa Florhof.
lalique:the social media blueprint
See it live — @lalique on Instagram ↗
establish Lalique’s global guidelines for visual identity and tone of voice to uphold consistency across all campaigns and platforms.
oversee the daily management and execution, making sure every post mantained these standards to drive brand growth.
lalique:the tiktok launch
See it live — @lalique on TikTok ↗
building a luxury heritage brand on tiktok
0 to 100k
followers in 18 months
fabric frontline:the rebranding
social media strategy, planning and copywritting for the new rebranding
parfums grès:community growth
social media strategy, planning, copywritting and paid media strategy for follower growth
lalique hospitality & villa florhof:a unified identity
See it live — Lalique Hospitality ↗
development of a social media strategy and guidelines that align quality across all properties of the Lalique Hospitality line.
build and execute the organic growth roadmap for Villa Florhof, starting from 0 until the opening of this new hotel.